Beautiful, rich, intellectual, democratic, upbeat, sporty, cultural, sentimental, romantic, modern, serious, extroverted, professional. After all, what could define São Paulo? There is no single adjective that could precisely describe what this world-renowned
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megacity is about.
Forged from a multiplicity of nationalities, cultures, beliefs, philosophies and ideals, this great pioneering metropolis is truly cosmopolitan, both by vocation and by choice. It’s Italian, German, Jewish, Portuguese, Japanese, Chnese, French, African, Arab, Spanish, Latino, Brazilian, Paulistano. These and so many other facets are present in the architecture of the buildings, the streets, the refined tastes of the city’s culinary delights and in the styles and mannerisms of a people who never stop, day after day valiantly writing the story of the city.
The grandeur of São Paulo can be described in many ways. Highlights include the largest network of hotels in Latin America, the most complete hospital infrastructure and the greatest collection of cultural offerings in Brazil. It is considered one of the international capitals for gastronomy, a consolidated destination for large-scale events, fairs and exhibits renowned around the world, and is home to distinguished academic and research centers, and so much more.
The São Paulo State capital is one of few places where modernity and history coexist harmoniously. Illustrious events took place in the city involving from Brazilian Independence to political, cultural revolutions and pro-democracy protests. It is home to hundreds of cinemas, museums, theaters, historical-cultural heritage sites, parks, performance halls, theme parks, restaurants, bars, hotels, events spaces, fairs, shopping centers and specialized shopping districts.
Each year, about 10 million visitors come to the city to generate business opportunities or network with professionals, go shopping or even enjoy a wide range of cultural options in sync with what’s happening in the rest of the world. Being in São Paulo is to experience an around-the-clock metropolis with a lifestyle that combines work and leisure activities as though they were two sides of the same coin. Capital of a state the size of the United Kingdom, with a population similar to Spain’s, and generating almost half of Brazil’s economic output, the City of São Paulo has become the country’s foremost tourism destination.
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